Duration: 1 Day
Course Overview
The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.
How can I attend my course?
COURSE OBJECTIVES
• Apply engaging techniques that draw readers to web pages
• Plan what to write to reflect their web hierarchy
• Create engaging content, including catchy headlines
• Enhance their writing with other forms of media
• Make their writing accessible to a variety of readers.
Course Content
Getting to know the Web
How web writing is different from other writing.
How HTML works and the importance of working with their web designer.
Eight influence factors used to engage readers.
Tips on Creating a Site Hierarchy
How site design and navigation features (including menus, links, and buttons) can help engage readers.
Creating Your Content
Writing eye-catching headlines and good content.
Setting writing goals.
Testing the Waters
Hands-on practice with a key aspect of web writing: conciseness.
Deciding What’s Fit to Print
Measure usability and other tools that can help decide what to write.
Adding Audio and Video to your content
Whether or not audio and video belongs on every site.
Getting Your Content Noticed
Making content accessible to all readers.
Search engine optimisation, alternative search, and keyword optimisation.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to discuss and complete an action plan.